Nour Muhtaseb — Couture & Occasion Dresses on Wakalat Street, Amman

that emphasise silhouette, surface detail and colour. The published telephone number is +962 79 655 1099, and the contact email is info@NourMuhtaseb.com. The site also links to the designer’s Instagram account, @nour_muhtaseb, providing a clear connection between the collection archive and the label’s social presence.

The website’s Ocean’s Call presentation describes inspiration drawn from the depths of the ocean and an exploration of different colours, cuts and embroidery techniques. Its accompanying imagery includes a close-fitting decorated bodice, fine straps and contrasting floral detail at the shoulder. The use of several colours within the same surface creates a different visual effect from a plain gown. This is a useful example of the label’s interest in decoration as part of the garment’s structure and overall presence, rather than a small finishing accent.

Another named collection, Never Falls, is introduced as a response to the Notre Dame fire and a statement about resilience. Among the official photographs is a dark, full-length look with extensive gold-toned ornament, a covered head and a dramatic train. The continuous patterned surface and extended lower silhouette create a formal, theatrical impression. That description concerns a published design example; it does not establish the exact fibre composition, current availability or whether the pictured garment can be ordered without changes.

Rebirth is presented through lighter colours and embroidery, with the collection’s narrative referring to renewal after a period when normal life stopped. The website’s group photograph shows three different occasion silhouettes in pale tones: a long fitted dress, a gown with a more structured upper section, and a layered, fuller skirt. This combination illustrates the range between a close body line and a more expansive shape. Butterfly, another collection in the archive, refers to the colour and delicacy of butterfly wings as a starting point for bright designs and varied cuts.

The collection pages are useful as an archive of the designer’s work. They include numbered looks and, on the Unframed presentation, a pre-order link. The numbered looks give each design a useful reference when discussing the neckline, cut and decoration with the team. An archived look should also be distinguished from a piece currently available to try on or purchase.

The official pre-order page asks customers to choose a numbered look and provide their measurements in the measurement field, then offers pre-ordering through WhatsApp. This supports measurement-based ordering rather than a universal ready-made size range. Separately, reporting from Fashion Vibes' 2025 Milan show identifies tulle, silk and chiffon among the materials in Nour Muhtaseb's Layali collection. Those fabric references concern that named runway collection, not every garment in the archive or the current showroom. Contact the team with the look number and event date to confirm available fabrics, fit adjustments, the full quotation and delivery arrangements.