Miss Universe Boutique / ShopMUB — Embroidered Thobes & Bridal Kaftans in Amman

its founder. The online store opened in 2020 to serve customers beyond Jordan, while the designs continue to be described as made in Amman. For brides and wedding guests, its catalogue centres on traditional embroidery interpreted through several different silhouettes, including bridal thobes and layered occasion outfits.

The family business introduces two designers with related but different approaches. Aida El-Sarabi develops kaftans with a more traditional direction, while her daughter Lina Mattar contributes contemporary Arab-influenced pieces. The brand's own account emphasises in-house handwork, decorative thread, fabric combinations and crystal embellishment. Its departments separate Palestinian thobes, wedding abayas, bridal capes, embroidered outfits and other garments, making it possible to compare a single dress with a layered look.

The Aida Palestinian Velvet Thobe gives a specific example of its heritage work. The official page links its colourful embroidery to Bethlehem dress traditions. The photographed garment combines black velvet with multicoloured decorated panels and broad sleeves. A separate embroidered belt defines the waist, and the product description specifies a golden silky lining and a concealed back zip. The photographed headpiece is excluded; customers interested in a veil or shawl are directed to contact the house separately.

The Bana Sky Floral Kaftan uses a different construction. Its inner dress has two layers of satin, while the outer kaftan is tulle embroidered in silver, green and pink shades. The official image shows the layered blue outfit with split, draped sleeves. The current description explains that the belt is supplied separately rather than sewn into the garment as pictured, an important detail when comparing the image with the order specification. It also states that the blue underdress is included.

The Hiba Palestinian Embroidered Dress combines predominantly red embroidery with green, blue and yellow details. A detachable tulle overskirt and its attached belt change the outline of the embroidered dress beneath. The product page describes it within the bridal range and says the team will contact the customer to double-check exact sizing. Other listed garments can also be discussed before ordering if a different colour, specific measurements or a long-sleeved underdress is needed.

Production guidance is item-specific. The Aida page quotes two to four weeks for creation, Bana three weeks and Hiba five to seven weeks, with shipping discussed separately. These are the house's published estimates for those designs, so the occasion date and final schedule should be agreed with the team. ShopMUB publishes the Jordan contact +962 79 553 3322 and emails shopmub@hotmail.com and missuniverse1@hotmail.com. Its contact page offers a scheduled call to compare related pieces and discuss the details of an order.